Shopify 101: How To Start A Shopify Store In 20 Minutes

Everyone has been talking how it easy it is to open a Shopify store. But is it 100% true? With over 1 million users worldwide, Shopify is one of the leading ecommerce solutions out there, but there are things people don't talk about, things that are pivotal to any successful eCommerce businesses - which we'll talk about in this in-depth guide

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The past pandemic has led to a situation where lockdowns, stay-at-home orders are seen in many countries, and millions of people are now taking up and reinforcing new online buying habits.


If you are, at the moment, having problems with your current business, or owning a big store but you want to create a website that can help boost your revenue and gain more customers, then using a proper online platform that fits your budget and strategic marketing plan is what you need right now, especially in this unfortunate period of time.

One of the leading E-Commerce solutions in the market that I would like to mention is Shopify, a big platform with over 1 million businesses in more than 175 countries around the globe.

For those who need to know more about Shopify or are confused with what services to choose for your online store, I hope this article can be helpful with an overview of this huge platform.

Related Article: What Do Business Owners Say About Starting Up Online?

I. What is Shopify?

Basically, Shopify is an e-Commerce platform or a third-party website builder that allows anybody to bring their business into an online space where they can promote and sell their products. And by doing so, they can reach a higher number of audiences in order to generate more revenue.

Shopify is reputedly known as an easy-to-use platform, so if you are a newbie to the online market, don’t worry because Shopify is designed to meet sellers at any level whether they are beginners or experts. And if you are running a small or medium-size business, you can consider Shopify as the first choice for your e-Commerce journey.

If you want to learn more, check out our playlist on Shopify 101.

II. How does Shopify help your business?

  • Customize your online presence: Obviously, as a store owner, you want to design your own website, right? Shopify can help with that! It provides tons of templates to choose without having a big worry of coding and stuff if you don’t know anything about it. Sellers can customize their logo, text, images, colors and videos to make your storefront design with brand consistency.
  • Help manage your business: By using the platform, you are allowed to access the admin panel where orders are processed, products are managed with prices, inventory, shipping. Shopify partners with around 100 gateways (check available payment gateways in your region) for you to accept many types of payment methods, which is easier for store owners who run businesses worldwide.
  • Support your marketing activities: You can use Shopify analytics tools to stay updated with your daily total sales or how many customers are returning to your website and many other metrics, which are essential for further marketing plans. Also, if you already have social media accounts such as Facebook or Instagram, Shopify allows you to integrate them into your online store for selling directly on these channels.

And, if your business is facing any difficulties, Shopify has implemented many strategies and gives support in various ways for small businesses. Growave's starter pack on the must-have essential Shopify apps is worth checking out too.

Normally, there are common doubts on “security” of the business when store owners want to start their online selling space with a certain platform, which has raised to a BIG question below:

III. Is Shopify secure to use?


Both sellers and buyers are secured since Shopify is certified Level 1 PCI DSS compliant, which means Shopify payment transfers are protected, cardholder data are prevented from being stolen or leaked. You can learn more about PCI compliance here.


Shopify also provides fraud analysis features in the system whenever you are suspicious about any fraud transactions.

For European store owners or sellers who want to sell products to this big market, Shopify already built GDPR-compliant in the system to make sure customer data are completely secured and controlled by buyers.

IV. The Pros and Cons of Shopify:

Well, any e-Commerce platform has its pros and cons, and Shopify is no exception. So, before actually deciding to sign up for it, you should first consider both sides of this service.


  • Easy to use. As mentioned before, you don’t have to know about coding or be a web developer to create your store. Shopify has them all for you to edit your website on your own (add products, promotions, sales, etc.). It provides hosting and available basic features for an online store.
  • Fast loading speed. Many people will abandon their cart or stop surfing your website because of the slow loading speed. Don’t worry because Shopify is considered a great service with handling page speed at a global level.
  • Allows you to sell on multiple channels. With Shopify, merchants can sell products on social media, Amazon, or by connecting to your Apps.
  • Support in many languages.
  • Great level of support. You can call by phone, chat, or use email to be helped by the Shopify team 24/7. (A+)


  • Need developers for advanced customization. Since Shopify is not an open-source platform, and it uses Liquid code language, you will need coding experts to help customize your online presence with new themes.
  • Costly add-ons. Though it seems that plugins are one of the great parts of Shopify because they can help you with extended e-Commerce solutions, most of the Apps will charge you monthly. So, carefully consider which apps could be worth to your website before adding more unnecessary costs to your business.
  • Inflexible system for SEO. There are some strings added to URLs that are fixed when using Shopify. For example, if there is a blog page, it must have ‘/blogs/blog-category/’ in the URL. And so, it is not easy to create marketing content with the system.

V. Any Businesses are using Shopify right now?

There are many great examples of live stores with Shopify that could be mentioned such as BlubohoRatio CoffeeIvory & Deene and more. Most of the stores have really easy-to-use interfaces and simple navigation bar. Plus, when entering these websites, you can easily access products with high-quality images and shopping carts with eye-catching CTA buttons.

1. Bluboho


2. Ratio Coffee


3. Ivony & Deene


And that, the ease of use is one of the strongest points that Shopify platform users love about.

VI. Is there a free trial on Shopify?

Sure is.

Right on the front page of Shopify website, you can see it offer you a 14-day trial without providing any credit card information.


After the period of time, there are 3 options for you to start the plan of your online business depending on your budget:

  • Basic Shopify Plan – costs $29 per month
  • Shopify Plan – costs $79 per month
  • Advanced Shopify Plan – costs $299 per month

Learn more about Shopify Pricing plan here.


VII. Where to learn about Shopify and how to use it for free?

You can learn more about Shopify through the Shopify help center where there are many topics revolving around your online business such as products, payments, shipping, taxes, etc. There is also a Shopify Partner Academy that provides a great number of videos and courses which help develop sellers management and marketing skills to grow their businesses. Or, if you want to have a quick look at how to create a web store using the Shopify 14-day trial, check out my video below:

Shopify is a great e-Commerce builder service for many store owners who want to start their business online. Especially, if you run a small business and love to build your website with everything at hand.

In this ultimate guide, we'll go over how you can build, design a high-converting Shopify store, how you can get traffic and convert them to sales, and more importantly, how to build an eCommerce brand everyone will love.

Building an eCommerce brand is not as easy as it’s made out to be. Here is collection of insightful talks and discussions on everything eCommerce. Click righ here to explore:

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Detailed Chapter

  • How To Use Shopify: A Store-Building Guide For Beginners

    Shopify is fully hosted ecommerce platforms that lets you start, grow, and manage an online store. Despite the fact that Shopify is built to be extremely user-friendly, having a better understanding of how to use Shopify will help you optimize this great platform.

  • Shopify Store Designs: Best Practices To Convert Website Visitors to Paying Customers

    In this chapter, we will provide you with a comprehensive, thorough guide on how to improve conversion with the most successful Shopify store design. It will be presented in a list of “How-to’s” for easy reading and application.

  • Shopify Marketing Strategy: 10 Foolproof Tactics To Promote Your Shopify Store

    If you’ve finished building your Shopify online store then you are one step closer to tapping into the most potential market of 2021. All you have to do now is decide on which Shopify Marketing Strategy is suitable for your business. Here are our top 10 recommended strategies that will kickstart your sales in no time.

  • How To Generate Sales On Shopify: Our 20 Favorite CRO Tactics

    In this chapter 2, we will move you through the complete beginner-friendly guide on how to generate sales on Shopify and ramp up your eCommerce business.

  • How To Advertise Your Store with Shopify Email Marketing: An A-Z Guide

    This guide will walk you through how to start using email marketing in your Shopify business today. How to build an email list? How to set up email automation?…

  • How To Upsell & Cross-sell On Shopify Like A Pro

    If you’re wondering how to upsell and cross-sell on Shopify, and the benefits that these techniques can bring, read this chapter to find out all you need to know about Shopify upselling and cross-selling.

  • How To Get Recurring Revenue With Shopify Subscription Payment

    A subscription-based business model has advantages not only for the shoppers but also for the merchants! In this chapter7, we will help you understand how eCommerce subscriptions can be used smartly to your advantage, how to set up the subscriptions model in your Shopify store, and provide the list of top subscriptions/recurring order apps on Shopify, for you to choose from.

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