[Ultimate list] Conversion rate optimization best practices

If you’ve been working in the online world, the term “conversion rate optimization” must be so common that it sounds like a phenomenon.

If you’ve been working in the online world, the term “conversion rate optimization” must be so common that it sounds like a phenomenon.

Conversion rate optimization is critical to both online and traditional businesses. But in an era where every tiny bit of our lives takes place online, it’s essential for us, the business people, to understand the term and have the ability to apply to our firms.

Web design tips

What is conversion rate optimization for eCommerce?

When it comes to eCommerce, a conversion is broadly defined as the completion of a specific action that a website owner expects their website visitors to take. Based on this, the term “conversion rate optimization” can easily be interpreted as the process of improving a website to increase the rate of conversion.

Conversion rate optimization is the process of improving a website to increase its rate of conversion.

Benefits of conversion rate optimization

Make the most out of online traffic

Driving traffic is probably the first thing to cross your mind when it comes to boosting revenue. Undoubtedly, traffic is critical. But only with a decent conversion rate does traffic make sense to revenue. Without being eventually converted into some kind of (potential) customers, store visitors contribute little value to your business.

That clarify the reasons for conversion rate optimization:

Traffic to websites needs to be converted to actually deliver value to your business.

Reduced cost per acquisition

Once your website is optimized to convert visitors, new customers take less time, human, financial and infrastructural resources to be acquired. The overall cost will be reduced, resulting in an increase of net benefit.

Boosted revenue

Needless to say, with a stable conversion rate, you can focus your effort on driving traffic to websites. High traffic will be accompanied by increased sales and revenue.

Conversion rate optimization best practices

Below is the ultimate conversion rate optimization guide, compiled based on the PageFly team’s in-depth research and also practical experience. The checklist, in the form of a conversion rate optimization best practices, covers all the aspects that might affect the conversion rate of a website, the tips, and techniques you can apply to increase conversion rate.

  1. Abandoned cart recovery: Emails, strategies & conversion tips

    Don’t be part of a statistic of Shopify stores with insane cart abandonment rates. Fight back and recover sales with email & other techniques. 

  2. Optimize mobile performance

    The world has gone mobile. If you’re not optimizing with this in mind, you’re missing out on sales.

  3. How to speed up website load time & performance to capture sales

    Slow sites are responsible for high bounce rates. Here’s how to speed up website load time, increase your conversion rate and get more sales.

  4. Increase Average Order Value (AOV)

    Stay profitable long term with techniques for bumping up your customers average spend on site.

  5. FOMO Marketing: Leveraging fear to create profitable campaigns

    Thanks to human psychology, using FOMO marketing is one of the oldest sales tricks in the book. Here’s how you can profit with this strategy. 

  6. Real world social proof examples and how to apply to your website

    Testimonials are one of the most cost-friendly but efficient ways to promote your business, brand and build trust. Though trust is hard to gain, it is worth fighting for.

  7. E-Commerce checkout best practices to improve UX & conversion rate

    Use the best eCommerce checkout optimization practices to improve user experience, purchase flow & conversion rate through sales with Shopify. 

  8. Build your business credibility

    In this article, you will find a compiled list of the Stanford team’s ideas with our team’s research, to give you the most updated and inclusive view about building credibility most adeptly.

  9. Web design tips & tricks for a professional site that converts

    What do all high-converting, professional looking stores have in common? Find out with our web design tips & tricks for eCommerce merchants.

  10. Compose high-quality content

    No matter your niche, you need to craft compelling content to drive sales. Follow these tips to create a copy that engages, entertains, and most importantly – converts. Products don’t sell themselves. A copy is a top salesperson that should address the customer’s concern and guide them to the checkout button. Before we get into […]

  11. Understanding customer needs & expectations to win long term

    The first step in a successful eCommerce career starts with a deeper understanding of customer needs, and providing exceptional value with the knowledge gained.