Get Your eCommerce Store Ready For Online Holiday Sales: A Master Guide

Learn how you can prepare your online store for the holiday seasons with PageFly's 30+ best practices in this ultimate guide for eCommerce merchants!

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In these unprecedented economic times, it is of the utmost importance that online shop owners optimize their businesses to be able to reap the best results. This is especially true when it comes to making online holiday sales; a cornerstone of eCommerce that rings true in defiance of pandemics.

Nowadays, a profitable fourth quarter isn’t only about a nice windfall, but also a cardinal part of a lot of companies’ survival strategy for 2021. One way to stand out from the crowd is to act fast and get your eCommerce store ready for online holiday sales in 2021.

Our guide will cover every aspect of the 2021 holiday season in 05 chapters.

If you’re part of the TL;DR brigade, or just don’t have time to read through the ins and outs of setting up a successful holiday sales campaign, don't worry! The PageFly app for Shopify was created for exactly that purpose: getting great results without any of the hassles!

The aim of 1st chapter is to provide a comprehensive list of holidays and their corresponding products to enable eCommerce store owners to make high-value holiday sales online. We’ll then have a look at 4 simple steps that will help eCommerce store owners get the most out of those holidays.

In chapters 2 and 3, we’ll focus on marketing ideas to boost your sales and the optimization of stores to deal with the holiday season respectively. We’ll also look at some of the lesser and often overlooked holidays to ensure that store owners know exactly how to take advantage of even the smallest of opportunities.

Finally, chapters 4 and 5 will cover the best Strategies & Ideas for the 2 biggest holidays of the year: Black Friday and the Christmas season. With the right and effective strategies, you can exceed success after an all-day year of hard work.

After all, a company with a well-thought-out holiday strategy that makes the most of its online holiday sales is bound to be able to weather the storm in these uncertain times.

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Detailed Chapter

  • 04-Step Planning Guide For Your Online Holiday Sales (2021 Updated)

    This is the first chapter in our expansive guide about Online Store For Holiday Season I. Why It’s Sink Or Swim This Holiday Season Despite the impact of covid19 in 2020 and much lower predictions, data from the National Retail Federation (NRF) finds that holiday retail sales, including online and other non-store sales, for theSee more

  • Top 13 Holiday Marketing Ideas to Turbo-Boost Sales (2021 Updated)

    In Chapter 1 of this guide, we had a look at some of the most profitable holidays for online stores to focus on, as well as some of the basic steps any online store should take to prepare and plan for the holidays. In Chapter 2 we’ll be looking at some of the best holidaySee more

  • Build The Perfect Holiday Landing Pages With 25 Templates

    Check out our master guide on Online Holiday Sales HERE So it’s come down to this: the holiday season is fast approaching, you’ve got some great products, but you’re worried about how you’re going to attract and convert your customers. Well, we’ve got the three magical words every store owner wants to hear at specialSee more

  • Black Friday Marketing: The Ultimate How-to Guide in 2021

    Black Friday is almost at hand. This chapter covers the step-by-step guide on how to revamp your Black Friday marketing strategy for more holiday sales.

  • Christmas Marketing: Ideas, Strategies, and Inspiring Campaigns

    Get your store ready for the Christmas season with 10 inspiring Christmas marketing ideas and 5 Christmas marketing campaigns that can double your sales this year

  • Best Ecommerce Holiday Marketing Campaigns You Can Adopt For Shopify Store

    In this chapter, we will walk you through up to 11 successful holiday marketing campaigns that you can emulate. Inspiration comes from anywhere, but for now, we will gain it from the great!

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