Get Your eCommerce Store Ready For Online Holiday Sales: A Master Guide

Learn how you can prepare your online store for the holiday seasons with PageFly's 30+ best practices in this ultimate guide for eCommerce merchants!

In these unprecedented economic times, it is of the utmost importance that online shop owners optimise their businesses to be able to reap the best results. This is especially true when it comes to making online holiday sales; a cornerstone of eCommerce that rings true in defiance of pandemics.

Nowadays, a profitable fourth quarter isn’t only about a nice windfall, but also a cardinal part of a lot of companies’ survival strategy for 2020. One way to stand out from the crowd is to act fast and get your eCommerce store ready for online holiday sales in 2020-21.

Our guide will cover every aspects of the 2020-21 holiday season in 03 chapters.

If you’re part of the TL:DR brigade, or just don’t have time to read through the ins and outs of setting up a successful holiday sales campaign, don't worry! The PageFly app for Shopify was created for exactly that purpose: getting great results without any of the hassle!

The aim of 1st chapter is to provide a comprehensive list of holidays and their corresponding products to enable eCommerce store owners to make high-value holiday sales online. We’ll then have a look at 4 simple steps that will help eCommerce store owners get the most out of those holidays.

In chapters 2 and 3, we’ll focus on marketing ideas to boost your sales and the optimization of stores to deal with the holiday season respectively. We’ll also look at some of the lesser and often overlooked holidays to ensure that store owners know exactly how to take advantage of even the smallest of opportunities.

After all, a company with a well thought out holiday strategy that makes the most of its online holiday sales is bound to be able to weather the storm in these uncertain times.

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